New identity for Webb School

Michael McBrien, president of Webb School of Knoxville, stands at the Upper School of the school grounds at 9800 Webb School Lane and shows the school’s new brand, which includes its brand promise, “Count on it.” KNOXVILLE — Webb School of Knoxville has a new identity.

The school launched a new brand Sunday, Oct. 9, that focuses on clarifying the school’s distinctive identity and better communicating its story to an expanding audience.

“Our new branding now provides us with one voice and one message to tell the Webb School story in a compelling and distinctive way,” Michael McBrien, Webb School president, said.

Webb School of Knoxville, a private co-educational day school at 9800 Webb School Drive, Knoxville, was founded by Robert Webb in 1955.

“When you read about or heard about Webb, it was “‘Webb’ School of Knoxville,” McBrien said. Now it reads “Webb School of Knoxville: Count on it.”

When he first took on his role as president last year, McBrien spent about five months listening to alums, parents and teachers and students.
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Attendees turn out for PureMagic unveiling

Jim Rooney, co-owner of PureMagic Carwash talks to attendees of his business’ ribbon cutting event at 11133 Kingston Pike, Farragut, Oct. 15. About 100 attendees, from business representatives to town of Farragut dignitaries, turned out for the unveiling of PureMagic Carwash.

The Farragut location at 11133 Kingston Pike is PureMagic’s first full-service car wash. Formerly 3 Minute Magic Car Wash, the business has been rebranded to PureMagic. Far-ragut West Knox Chamber of Commerce hosted a ribbon cutting for the car wash Oct. 25.

“It is truly an exciting night for us,” Jim Rooney, PureMagic owner, said. “It would not be possible without the support of so many of my friends and family out there and co-workers.”

“We have nearly a hundred employees now. Without my team behind me, we would not have been able to pull this out.”

“I have never done a ribbon cutting in a car wash,” Bettye Sisco, FWKCC president and CEO, said. “It’s really exciting to be welcoming this new company PureMagic, to our Farragut area, and we are truly happy it is here.”
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business briefs

• Cheryl McKenry, business development manager for Rentenbach Constructors Inc./A Christmas Company (Rentenbach), has been appointed to the State Building Finance Committee by Tennessee Gov. Bill Haslam. McKenry will serve as representative of East Tennessee for a four-year term. She joined Rentenbach in 2016 to develop and extend relationships throughout the Tennessee construction industry. She most recently served as a treasury management sales officer with a large regional bank. read more