Attendees turn out for PureMagic unveiling

About 100 attendees, from business representatives to town of Farragut dignitaries, turned out for the unveiling of PureMagic Carwash.

The Farragut location at 11133 Kingston Pike is PureMagic’s first full-service car wash. Formerly 3 Minute Magic Car Wash, the business has been rebranded to PureMagic. Far-ragut West Knox Chamber of Commerce hosted a ribbon cutting for the car wash Oct. 25.

“It is truly an exciting night for us,” Jim Rooney, PureMagic owner, said. “It would not be possible without the support of so many of my friends and family out there and co-workers.”

“We have nearly a hundred employees now. Without my team behind me, we would not have been able to pull this out.”

“I have never done a ribbon cutting in a car wash,” Bettye Sisco, FWKCC president and CEO, said. “It’s really exciting to be welcoming this new company PureMagic, to our Farragut area, and we are truly happy it is here.”

“I don’t think I’ve seen a car wash quite like this,” Farragut Mayor Ralph McGill said. It’s beautiful.

“Now, you know, in Farragut we are kind of picky, but you managed to put this in gear looking just like Farragut, and we thank you for that. I know you are going to be very successful here.”

What started in 1997 as a national auto show business in the Rooney living room — National Detailers Inc. — had morphed into NDI Group then rebranded to AutoMojo. The business branched out with 3 Minute Magic Car Wash locations off Lovell Road, in Lenoir City, Fountain City, in Knoxville and in Alcoa.

“Now we are evolving our

3 Minute Magic brand to PureMagic,” Rooney said. This is his first full-service car wash being located in Farragut.

“Here’s where we bridge the gap between innovation, convenience, customer care and completely revolutionize how customers think and feel about a full-service car wash, he said. “We have the capability to wash the inside and outside of the vehicle in 15 minutes or less.”

The facility features a moving floor, which Rooney said is something new to the market.

“We’ve only seen it in larger parts of the world,” he said.

“It’s truly a customer-centered approach. The focus is on treating you to a unique luxury experience.

“So, while we pride ourselves on being a leader in the industry, we truly believe that Pure Magic is more than just a car wash. We’re a family, and each one of you is part of this larger family.

PureMagic’s Farragut location is open from 9 a.m. to 6 p.m., seven days a week, weather permitting. For more about PureMagic, call 865-444-6805.