Business

Smiley Swirl

Putting a happy face on ice cream

Farragut couple Tonya and Eric Broyles have rebranded their iconic pink ice cream truck and are looking ahead at franchise opportunities.

Formerly known as Softee-Serve, the 5-year-old company is now Smiley Swirl.

“I believe the new name better reflects our brand offering,” Tonya said. “Ice cream, especially soft-serve ice cream, makes everyone smile. The new name is a happier version and better describes our product.”

The decision to franchise Smiley Swirl “was not easy,” a company press release stated. “Softee-Serve has been successful in the Knoxville, Tennessee market by catering events for up to 1,200 people at churches, businesses, weddings, schools, festivals and more.

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Atlanta connection leads Desai to open Farragut Clean Juice

Vishaal Desai, along with friends Sagar Leva and Ameet Patel, have purchased the Farragut franchise for Clean Juice, 11670 Parkside Drive, near Publix in Turkey Creek.

“It’s a product that I can believe in and support,” Desai said. “You feel good about endorsing this.”

Clean Juice, a 100-percent certified organic juice bar, carries fruit and vegetable juices and smoothies, as well as sandwiches, wraps, acai bowls, salads and sprouted grain, avocado and hard-boiled eggs, extra virgin olive oil and lemon juice and red pepper flake toasts.

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business briefs

• Cole Sitzlar, Joe Conley and Landon Carter recently joined EXIT Realty Pros team of real estate professionals in Knoxville.

• Darrell Hitson, Rachel Matousek and Julie Robinson recently joined Pinnacle Financial Partners’ team in Knoxville with a combined 54 years of experience.

Hitson joined the firm as a senior vice president and mortgage advisor with 17 years of industry knowledge experience; Matousek brings 19 years of experience to her role of senior vice president and credit advisor; and Robinson, with 18 years of experience, joins Pinnacle as a treasury management analyst in the firm’s client advisory group.

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