Soft Surroundings’ Turkey Creek grand opening is Aug. 4

Farragut area residents will have a new retail store opening in Turkey Creek.

Soft Surroundings will celebrate its grand opening from 10 a.m. to 9 p.m., Friday, Aug. 4, at 11337 Parkside Drive in the Pinnacle at Turkey Creek. The public is invited to enjoy sweet treats and “a day of beauty,” said Jim A. Manno, public relations manager.

The event will consist of complimentary refreshments, beauty treatments and a gift bag full of merchandise, which will be given to the first 100 customers in line.

While it is the retailer’s 52nd store in the nation, the Turkey Creek store is its second in Tennessee and first in the Knoxville area.

“We are excited to announce that Soft Surroundings will be opening its first Knoxville location,” Manno said. “As you may already know, Soft Surroundings is a women’s retailer of apparel, beauty and home items dedicated to making women look and feel their best, and the newest location — the 52nd for Soft Surroundings — will provide the perfect environment for women of East Tennessee to do just that.

“The women of East Tennessee have been shopping with Soft Surroundings dating back to the launch of our catalog and website in 1999,” he added.  “... With the Pinnacle at Turkey Creek we feel we’ve found the ideal location for Soft Surroundings, and we look forward to opening the doors on Aug. 4.”

Referring to a “great base of longtime Soft Surroundings catalog and online shoppers in the area,” Manno said. “We really wanted to give them that unique shopping experience you can only find in one of our stores.

”Being able to touch, feel and try on our apparel makes a

big difference to our longtime customers,” he added. “Being able to sample our skincare and cosmetics or to feel our luxurious bedding in person really adds a completely new element to

what it means to shop with Soft Surroundings.”

As for branding, ”The brand is best known for its extremely soft fabrics, global inspiration, customer service and convenience,” Manno said.

“Most of the apparel and home goods are designed exclusively

by and for the brand and the beauty department will feature complimentary cosmetic and skincare consultations as well as regular beauty events,” he added.

For more information, visit the store’s website at