Ownership duo set to open Knox Pure Barre in Farragut Gateway

Knoxville Pure Barre franchise owners Lauren Luftman, left, and Mackenzie Hammett are awaiting the opening of their second location, planned for mid- to late-March, beside Starbucks in Farragut Gateway shopping center, 102 S. Campbell Station Road.
Mackenzie Hammett and Lauren Luftman, owners of the Knoxville Pure Barre franchise, are expanding with their second exercise studio location, set to open in mid- to late-March, at 102 S. Campbell Station Road next to Starbucks in Farragut Gateway shopping center.

“We have another location that’s been open for six years in Bearden,” Luftman said. “We chose this (location) because it’s out of the hustle and bustle of Turkey Creek, and there’re a lot of exciting developments happening around here.

“It’s pretty easily accessible,” Hammett added.

“We feel like it’s going to be a super convenient location,” Luftman said. She noted the Bearden location was too far for Farragut customers to drive on a daily basis.

“We’re just expanding the brand further west,” Hammett said.

Luftman said Pure Barre is one of the largest and most established barre exercise concepts in North America, adding the company has almost 600 locations.

“The brand itself has been around for almost 15 years,” she said.

Hammett said the barre concept incorporates high intensity but low-impact movements in each 55-minute class, which “sets it apart from other styles of fitness.

“It’s something that is easy on your joints while also being challenging at the same time,” she added. “It’s a safe and effective workout that you can do daily.

“Every class is a full-body workout, and every class is going to challenge you in different ways.”

“When we open in Farragut the Town will gain access to Pure Barre’s challenging and proprietary barre technique, designed to sculpt, tone and strengthen as well as improve flexibility and balance,” Luftman said.

The studio features four class formats, delivering “an effective total-body workout,” she added.

Hours are from 5:30 a.m. or 6 a.m. to 5:30 or 6 p.m., Monday through Friday, with weekend hours differing, Luftman said.

For more information, e-mail to farragut@purebarre.com or visit http://purebarre.com/location/farragut-tn