Goodall Homes has options for Farragut

With East Tennessee in a seller’s market, Goodall Homes, named Builder of the Year by Professional Builder Magazine, is bringing new housing options to Farragut with its upcoming communities – The Villages at Ivey Farms, Ivey Farms and Campbell Crossing.

The company celebrated a “virtual” groundbreaking, hosted by Farragut West Knox Chamber of Commerce at its prospective sites, The Villages at Ivey Farms and Ivey Farms along Kingston Pike, Thursday, Aug. 27, and Campbell Crossing at the corner of Fretz and North Campbell Station roads, Wednesday, Aug. 26.

Ivey Farms “is the type of project that we envisioned, where you would have a mixed-use development,” Mayor Ron Williams said following the Aug. 27 groundbreaking. “You would have town homes and commercial in a walkable, bikeable, pet-friendly area, and that’s what we have here.

“It will be close to the Renaissance and Dixie Lee (Junction) and whatever develops on the front side (of the property) – they said a potential small store,” he said. “I think that’s probably a good fit for this area.

“This is going to be a growing area in the future,” Williams added. “We really look at each section of Town as an activity hub, and that’s what this will be. It will be just a new portion of this main activity hub here that’s on the west end of our community.”

“This is a product of a recent change in our zoning ordinance to include a development that allows for commercial integrated with housing,” Vice Mayor Louise Povlin said at the groundbreaking.

“That’s what we have here (at The Villages at Ivey Farms) is residential in combination with whatever comes into the commercial area, so we’re really excited that this is coming to fruition,” she added.

Speaking on behalf of Knox County Mayor Glenn Jacobs, Community Engagement director Jane Jolley thanked Goodall Homes “for your investment, your vision.”

“We are excited to already have entered into several markets in the Knoxville area, but this is the first opportunity in Farragut,” Christine Gilbert, new homes consultant, said.

“We are selling and building homes in both communities as of now,” Conley Black, division sales manager and principal broker with Goodall Homes, stated in an e-mail. “Campbell Crossing should be built out around the end of 2021. Ivey Farms will probably be a five-year project, market dependent.”

The Villages at Ivey Farms encompasses three segments: a commercial area fronting Kingston Pike and the Villages, “which will have 34 of our cottage floorplans ranging from 1,421 to 2,102 square feet,” Black said.

There also is Ivey Farms, being built across Union Road, which will have single-family homes.

“We’re still deciding on the floorplans for the single-family section of Ivey Farms, but there will be around 200 homes and (they) will be from around 1,500 to 3,250 square feet,” Black stated. “We just started construction on the community clubhouse, pool and putting green.”

The 21 homes at Campbell Crossing range from 1,753 to 2,450 square feet. While that development does not have traditional amenities, it does “provide privacy, nice yards, some finished basements and a great location,” he stated. “Campbell Crossing is a special community for those who don’t want the big HOA or the stress that can come with it.”

More information about the developments can be found at

In light of the demand for housing in Farragut, Black stated, “Being able to open our first communities in Farragut means a lot to us.

“We do everything we can to maintain a two-months’ supply of unsold inventory homes at all times because we understand that there is a shortage,” he added. “Right now we have around 30 homes in the Knoxville area that are in some phase of construction and are for sale.”

Goodall Homes, headquartered in Gallatin, with separate divisions operating in Knoxville, Nashville and Huntsville, Alabama, has been around since 1983, when Bob Goodall started the company, Black stated.

“We were purchased by Clayton Homes and Berkshire Hathaway in April 2016,” he added. “Bob is still the boss, and we are very thankful for the folks at Clayton Homes; they are perfect partners.”

“We are a part of a group of traditional homebuilders across the country that Clayton has purchased as part of what they call the Clayton Properties Group.”