‘No doubt, another level,’ Smith is named digital coordinator at FWKCC
“I have no doubt that she is going to take our digital presence to another level,” FWKCC president/CEO Julie Blaylock said. “We are very excited to have Kaitlyn. Her enthusiasm and her energy, her presence … was something that impressed me from the start, and the skill set that she comes with, as well as her work ethic and her motivation.”
“It’s so good,” Smith said about working at FWKCC. “It’s a very good work environment. It’s been so cool to learn about the community and all the different businesses and organizations that we have in West Knoxville. I had no idea how many there are.”
Joining the Chamber Monday, Feb. 28, Smith is responsible for leading its social media and strategizing its print and digital media, such as strategizing a social media plan and schedule to “see how we can amp it up and get people engaged,” Smith said.
She also works on FWKCC’s Chamber Life insert into farragutpress and weekly newsletter. “We have been very excited at the Chamber to see this role created, one the Chamber never had before, but it’s one that apparently became very necessary,” Blaylock said. “A lot of that was because of the pandemic, where much of our communication to our members had to go digital in one platform or another.
“As we worked through that time, we realized that this was an opportunity for us to create a role that was a much more valuable fit for the organization,” she added.
