Anthem Memory Care new manager of former Avenir
Anthem Memory Care recently assumed management of Concord Place Memory Care, formerly known as Avenir Memory Care, 901 Concord Road in Farragut.
“Anthem is so excited to support the terrific efforts of the staff,” said Isaac Scott, Anthem Memory Care principal and CEO. “We look forward to sharing our unique approach to meaningful engagement and becoming a part of the fabric of the community.”
“Under the agreement, Anthem Memory Care is managing all aspects of the community’s operations and will add regional staff, technology and training programs to adapt the community to its approach to care,” he said.
The new property in Farragut “brings Anthem’s portfolio up to 19 properties and marks the Oregon-based operator’s entry into Tennessee,” Scott said. “With existing communities in Arkansas, California, Colorado, Illinois, Kansas, Minnesota, Ohio and Washington, they now manage 1,300 memory care beds.
He said the transition took place the last week of December.
“Anthem’s single focus is operating free-standing memory care communities not affiliated with independent senior living, assisted living or nursing care,” Scott said. “Concord Place is a community solely dedicated to serving seniors with various types of dementia, so it fits perfectly with our mission to protect, engage and love people living with memory loss.
“We were excited to combine our years of experience with a team of people skilled in memory care,” he added.
Anthem officially changed the communities’ name Tuesday, Jan. 9.
“When Anthem assumes management of a new community, we like to re-brand the community to help the market understand that the community is under new management, Scott said.
However, “Anthem’s goal is not to go into the community and shake everything up,” he said. “We are identifying what has been working well at the community, areas of improvement and ways that we can enhance the great work they were already doing.
“Anthem Memory Care is focused 100 percent on memory care,” Scott added. “This is a big differenciator for us. We believe education is key for our staff and it should be ongoing.
“All of our managers become certified dementia practitioners through National Council of Certified Dementia Practitioners, and all our line staff go through training to be certified through Alzheimer’s Association as part of our onboarding process. Our proprietary Pathways of Purpose philosophy is embraced by our entire team that revolves around creating an environment of meaningful engagement between residents, families and staff. “
Regarding families visiting their loved ones, Scott said, “Our families and friends are welcome to visit at any time.
“Our doors are secured when there is not a receptionist at the front desk, and we always ask guests to be considerate of our residents’ routines.”
Anthem just celebrated its 15-year anniversary Dec. 16.
