Iron24 goes mobile for 24/7
Opening May 1, c-owners Lee Witt and Ken Hauck greeted the community with an open house Saturday, Sept. 28.
Iron24 Fitness & Recovery is a self-serve facility, with a 24-hours-a-day, seven-days-a-week access so its clients can work out anytime.
“The entire membership is managed through the Iron24 mobile application” on a smart phone, Witt said. “Your membership is literally in the palm of your hand.
“There are no sales people, no sales pitch,” he added. “You can download the app and decide which membership offering works best for you.
“Because it’s a self-serve facility, we have our customer service through our phone, e-mail and social media. People can contact us and ask questions.”
However, if someone shows up to the gym and wants to buy a membership, they cannot.
“It’s all done on the mobile app,” Witt said.
“Our main goals are convenience and member experience at the highest level,” he added. “A lot of gyms have old equipment … it’s very rare that you get to work on brand-new equipment.
“Our’s is definitely not that (old equipment).”
Customers immediately feel good. “From the fixtures we have to the finishes on the walls and floors and the bathrooms, the equipment … when you walk in, it’s visually pleasing and it makes you feel good,” Witt said. “You want to come back to the gym. It’s not a standardized, run-of-the-mill gym experience. It’s a luxury gym experience.”
For the recovery part, “All of our memberships include infra-red saunas, which are more highly effective than the traditional steam sauna,” he said.
Witt said they use a Sunlighten top-tier brand of saunas, which “are unique because they are individual use.”
For more information about the gym, call 865-339-3584.
