Prepare for deals with Shop Farragut for the Holidays
Get ready for holiday deals and other perks at dozens of Town businesses.
Shop Farragut for the Holidays, which runs from Friday, Nov. 22, though Wednesday, Jan. 1, “concentrates efforts of the Farragut Business Alliance to promote our local businesses with increased media buys and discounted ads, public service announcements and social media efforts keeping the general public aware of the shopping opportunities and in-store special events available during the holidays,” an FBA release stated.
“Shop Farragut will put out some branding signs at gateways into Town by Costco, Renaissance, Campbell Station, etc. as a gentle reminder to ‘Shop Farragut for the Holidays,’” Stephen Krempasky, SF/FBA executive director, said.
Free of charge to participating business, “The only investment a business may have is the cost of producing a temporary sign and their time in letting us know what their plans are,” Krempasky said.
As for expected participation, “We expect three dozen or more,” he said.
Importance of signs
As for importance, “Temporary signs are a special issue in Farragut, as many of our businesses are located back and away from the major thoroughfares and in plazas or strip shopping centers,” the release stated. “Visitors are driving by quickly and often times miss these businesses coming through Town.
“Under Town ordinance, temporary signs are required to be permitted with a fee and be erected for no more than a 10-day period,” the release further stated.
However, “Under (this) program, a temporary sign is placed at no charge for the six-week period from the Friday before Thanksgiving through the New Year — hopefully giving our local businesses a little extra exposure during the critical holiday shopping season,” the release stated.
Background
Shop Farragut for the Holidays “is a program started by the Farragut Business Alliance over a dozen years ago,” an FBA press release stated. “In cooperation with the Town of Farragut, the FBA negotiated special conditions for the use of temporary signs by Farragut businesses during the Thanksgiving to New Year time period.
Over the years, FBA has “added other elements to the campaign, such as heavily discounted ads in the farragutpress and other area publications,” the release stated. “For more than 10 years, a special holiday tabloid insert has been created in cooperation with the farragutpress that focuses on young families and children. It’s called “Santa Shops Farragut” and includes Letters to Santa and coloring pages with plenty of space for businesses to advertise to these families.
“Additional branding advertising through radio, television and social media is to keep Shop Farragut top of mind during the holidays,” the release further stated. “If our businesses are planning any holiday sales, discount programs or in-store events we host a special page on our website and share this information through our social media platforms and weekly e-newsletter.”
A Shop Farragut business is any “that operates from a Farragut address and has a Farragut Business Privilege License,” the release stated. “This includes home-based and Internet businesses. There is no membership needed to take advantage of the promotional benefits of FBA’s Shop Farragut programs. Businesses, especially new businesses, can contact Krempasky to learn of Shop Farragut year-round events at steve@shopfarragut.com.
