Dogtopia
Coming soon to Farragut
They can be active, playing with their dog friends in a playroom or outside in an open-play concept.
Jeremiah and Amanda Webb, franchise owners, are bringing Dogtopia of Farragut to Town — a dog day care center currently under construction at 12925 Kingston Pike in west Farragut.
This is their second site, with the original location in Bearden Village.
“Right now we are on schedule to complete construction in late October,” Jeremiah said. “We hope to open in the early part of November.”
In Farragut, he said Dogtopia will be able to accommodate about 160 dogs.
“That depends on the size of the dogs and how the rooms are configured, that sort of thing,” Jeremiah said. “Our hope is to have about 40 crates per playroom (of which there are four) to accommodate 40 dogs.
“Every dog that comes in will have to pass a meet-and-greet,” he said.
“It’s just an evaluation process for the dogs,” said Katelyn Emerson, marketing manager. “We’ll get them used to being around different people who are not their parents.
“We’ll test them with other dogs — high-energy dogs, low-energy dogs, male, female — just to make sure they are comfortable with any other dog they would be with in the playroom,” she said. “We can have them in the evaluation room to see how they react before we take them into a playroom.”
In addition to playrooms, the facility also has a “spa” for baths and nail clippings.
All the while, the dogs are supervised by canine coaches.
The Webbs decided to open their second site in Farragut because they know the market.
“Farragut demographics are just great from a business perspective,” Jeremiah said. “We previously owned Primrose School in Farragut for about 10 years... We started with that when our two boys were in the infant room, went all the way through the program and graduated.”
After their graduation, the Webbs decided to get out of the childcare business and venture into something new, exploring new ideas and finding Dogtopia.
“We sold (Primrose School) in ’22, I believe, then we opened Dogtopia (in Bearden) just a few months later that same year,” Jeremiah said. “We came across the dog day care concept and realized how similar it was to child care and thought it would be an easy transition into that business.
“We really liked (Dogtopia’s) brand and how they positioned their concept,” he said. “We always planned on doing
Farragut … We thought dog care could benefit the community.”
“We also have a lot of pet parents who actually drive from Farragut to Bearden and bring their dog to day care,” Emerson said. “They wanted us to be in this area.”
“They’ve asked for us,” Jeremiah said.
Hours will be from 7 a.m. to 7 p.m., Monday through Friday, with a hiatus for lunch between 12:30 and 1:45 p.m. For more information, visit www.dogtopia .com/farragut.
